$70 million opening for 300. I mean, I knew it was gonna be big—trust me, I was the only dude at work who had any sort of faith it was gonna do anything—but I capped it at $30-35 million. $70 million is huge. 300 will probably go on to make $300 million global, if not more...it's got no real like-minded competition until Grindhouse in early April.
I like what it means, how it could play out.
Because it means that you can open a movie for adults, for action junkies, for men, without compromising. Because that's who went, men. 75% of the audience. And that 75% was split evenly between young and old. Sure, there were some changes made to the 300 story to accommodate women—namely, the Queen Gorgo plot—but by and large this was a movie for boys. And we don't get too many of those anymore.
The Hollywood fixation on making the four-quadrant film—young men, old men, young women, old women—pretty much eliminates the possibility of a film making it through the system that targets just the one, especially if that film costs what a blockbuster costs nowadays. You simply don't make a $250 million movie like Spider-Man 3 or Superman Returns or Pirates of the Caribbean 3 unless you aim as widely as possible. But 300 came in at $65 million. You can almost take a risk with that kind of budget.
(Inversely, this should also prove that targeting any one or two of those quadrants could prove financially viable. Why there aren't more movies like Something's Gotta Give or The Holiday is beyond me. Women will also turn out in droves, especially if the weekend is all about blood and Spartans, and you can make those movies for dirt cheap.)
I hope that more studios will step up to the plate, point to a specific point in the bleachers, and swing away.