Given the news of the post below, a fella could ask himself, "Why?"
Not, "Why isn't Wildstorm going to do another arc worth of Highwaymen stories." I know why. Because it didn't sell. We moved a hair under 10,000 copies of issue #1. At the time, we were told that was as good a number as one could expect for a book about two characters no one had ever heard of, created by three guys no one had ever heard of.
But issue #2 took a 40% dive—which would be fine if we were a movie; that's considered a pretty good hold in week two. However, we're not a movie. And it's not enough to warrant doing more. I get that.
So, the question is, "Why didn't it sell?"
Did we not spread the word adequately? I'd like to think we did. We did oodles of press, interviews with anyone who asked. Had pieces up on Wizard.com, Newsarama, CBR, Silver Bullet, IGN, and Broken Frontier. Some mainstream press, too, in EW and a couple of news syndicates, which got us into a whole host of regional papers. We did in-store signings and convention appearances, a couple of podcast interviews to boot. DC gave the first issue the better part of a page in Previews, and seeded house ads throughout the bulk of its books the month before it came out. It's possible we could've done more—a cross-country tour would've been nice, but not in the cards...and we all can't have Warren's internet presence, not overnight—but we didn't let it stumble out there without any support at all.
Was The Highwaymen simply a bad comic? I'd almost say that's a more important concern, except for the fact that there are tons of shitty books that do/did better than ours. So quality does not insure sales. But, judging by the overwhelmingly positive response we've gotten from almost every critic who's reviewed it, quality was not our problem.
Was it the subject matter? Were potential readers turned off by the cast, a pair of old dudes, one white and one black? Was ageism or racism a factor? No way to be sure. Though, we've been told, in pitching other books, that black characters just don't sell. Even Blade, with three hit movies behind him, can't keep ongoing-series hope alive.
Can a good action-adventure book that received a decent PR launch about a pair of racially diverse seniors who aren't superheroes fly in today's market? I guess that's the $64,000 question.
And I guess we got our answer.