Tuesday, April 10, 2007

Dumb-Ass Press Release of the Week

Ultimate Chargers/Unilever
FOR IMMEDIATE RELEASE
April 10, 2007

MEDIA ALERT

Bilingual Ultimate Chargers Activation Tent at Texas Motor Speedway
The Ultimate Chargers is capitalizing on one of NASCAR’s fastest growing demographic, Hispanics.

WHAT: Stop by the bilingual Ultimate Chargers fan zone tent and try delicious food samples, ride in a car simulator, win prizes, get great recipes in English and Spanish and home solutions ideas that put you in charge of how your family eats, lives and plays. Samples handed out daily!

Hellmann’s is the official mayonnaise of the Texas Motor Speedway. ¡Hellmann's da lo mejor! ¡Muestras gratis todos los dias!

Also, be sure to check out the Ultimate Chargers blog for the latest on the Ultimate Chargers, the 2007 NASCAR Busch Series races, and the nine Unilever sponsoring brands that back the Ultimate Chargers at www.ultimatechargers.com/blog

WHERE: Located at the Display Midway near Gate 1 towards Turn 4 at the Texas Motor Speedway, Fort Worth, TX

WHEN:
-Friday. April 13, 11:30- 3:30
-Saturday, April 14, 8:15 - 1:30
-Sunday, April 15, 8:15 - 12:30

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